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Our founder launched Simplyput based on her experiences creating

the Baby Basics pregnancy book and program

as the Founding Executive Director of the What To Expect Foundation.

Hear about the book & program from mothers, health educators and the head of Maternal Health at the Cleveland Department of Health. 


The evidence based Baby Basics program built a new paradigm of health education that encourages a woman’s personal and intellectual growth during the teachable moment of pregnancy.   With extensive training in strength based educational strategies and the Baby Basics curriculum, thousands of medical professionals and health educators now help women use and read written health information, build critical thinking skills and social networks, and actively engage in pregnancy decisions.


Evaluation showed that the Baby Basics program increased women’s satisfaction and adherence to prenatal care, post-partum follow-up care, and on-going well-baby appointments.   Baby Basic programs have been embedded into existing pregnancy programs in communities across the country. Major initiatives in cities such as Baltimore, MD; Cleveland, OH; Appalachia, VA and Rochester, NY reached every Medicaid eligible expecting woman with coordinated Baby Basics materials, and strength-based group or individual education. 


All Baby Basics Programs are self-sustaining, supported by health departments, foundations and partner agencies.

Still want to know more?  Here you go...

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